Ever wondered how ".com", ".net" and others came about? Well a group called ICANN (Internet Corporation of Assigned Names and Numbers) are behind it and they've decided to up the ante a bit.
ICANN has opened up the Internet to having ".yourbrandhere". Of course, large companies like Coca-Cola will go after .Coke. The simplicity is awesome. And so could the comedy. .firstname.lastname, .Whatever, Acme.Anvil, .kanpai... the list goes on.
It stops being funny when we get to the money. Applications for domain names will cost $185,000 and it's not first come first served. For example. If Coke and Pepsi both wanted .Cola (And I bed they do), then there would be a bidding war.
Expensive undertaking? Yes. However, the ease of use and the expansion of choices will make it easier for some folks to get the name that they want instead of having to come up with sentences for website names. So! Who is ready to pitch in and buy a custom domain? .Woohoo!
*image from MSNBC.com
Global Internet body to unleash domain names
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