Monday, August 30, 2010
The best marketing ploy to get people in theaters: Guilt.
Every week, the numbers come out on which movies made how much. Then it gets down to the movies that made $15 million or less and those films get parting jabs.
A little while later, you get gems like this story called "5 Reasons Scott Pilgrim vs. The World Tanked." If I'm not mistaken, it came out the same weekend as The Expendables and Eat Pray Love.
That was a plain old terrible weekend to try to release anything else, I would think. You have one movie that is pure estrogen and another that is full of testosterone.
That weekend can be summed up as being it really was Scott Pilgrim vs. The World. And the world won. But now that the movie is getting bashed into oblivion, I feel like the bully who has the last minute change of heart and decides to help up the nerd who got pummeled.
SPVTW was merely trying to get noticed and fit in. I would love to ask the studio what was wrong with going up against The Last Exorcism? Horror movies rarely have crossover appeal. It might have proven to be a decent matchup, but no. You had to go up against the big boys.
So here I am, feeling sorry for Michael Cera and those folks. I don't know who else is in that film. I don't know anything about the comic book or graphic novel or whatever it was originally. All I know is that someone yelled "You can do it!" like Rob Schneider and those became the famous last words.
Here is my $5. I hope it helps.
"5 Reasons Scott Pilgrim vs. The World Tanked."
*image from MSN
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment